“We really had six days to prepare for the launch,” says Interscope vice chairman Steve Berman. Dre, and that the album, from Dre’s Interscope label Aftermath Entertainment, would be released exclusively on iTunes and Apple Music on Aug. 1 that Dre announced he’d be releasing Compton: A Soundtrack By Dr. Interscope Records organized the skywriting as a promotional tool for Dre’s new album. Gary Grays ode to the strength of street knowledge stands as a celebration of talent, courage and voices rising against injustice. This potent, pulsing story of the rise and fall of N.W.A is a raging tonic for troubled times - and F. Tweeted images of the word “Compton” peppered across the sky all over Los Angeles also became a viral sensation. STRAIGHT OUTTA COMPTON is an American anthem to the explosive power of art. “I think it has room to grown and we’re seeing traffic increase day after day after day.” Named after N.W.A.s breakthrough album, the sprawling Straight Outta Compton is about many things: A watershed moment in music history, past and present racial tensions connecting Rodney Kings L. “We see this as just the beginning,” adds Johnson, who points to celebrities like Jennifer Lopez who have created their own memes, leading to big spikes in activity. According to Twitter, there have been more than 400,000 Tweets mentioning #StraightOutta since Aug. 1 two days in a row across Facebook, Twitter and Instagram, and, during that time, there were an average of 15,000 #Straightoutta tweets and retweets per minute. 5, the site has had 7 million visitors and nearly 6 million downloads of the meme (as of Aug. On August 1, 1989, the FBIs Milt Ahlerich sent a letter to Priority Records which distributed N.W.As debut album Straight Outta Compton to register his feelings about the song 'Fuck tha Police,' which he said 'encourages violence' against law enforcement officials. 5 launch of the site featured a handful of Beats partners, including Dre, tennis star Serena Williams and NFL player Richard Sherman, presenting their own “Straight Outta Somewhere” stamps, and it’s taken off from there. “It wasn’t about Compton as a place anymore, it became about being proud of where you’re from.”īeats hired North Kingdom agency to create the meme generator, which allows anyone to input their own hometown in N.W.A’s signature black and white logo. That year, the album peaked at #9 on Billboard's Top R&B/Hip-Hop Albums chart, and at #37 on the pop albums chart, the Billboard 200.“That is where the campaign took its form,” says Johnson. Along with Ice-Ts Rhyme Pays, NWAs debut album Straight Outta Compton started the trend of rhyming about the gangster. Reflecting in 2002, a Rolling Stone writer calls the album a "bombastic, cacophonous car ride through Los Angeles' burnt-out and ignored hoods." In a contemporary review, rather, Mark Holmberg, in the Richmond Times-Dispatch, calls it "a preacher-provoking, mother-maddening, reality-stinks" album that"wallows in gangs, doping, drive-by shootings, brutal sexism, cop slamming and racism."ĭespite scarce radio play beyond the Los Angeles area, the album delivered gangsta rap's first platinum certification, one million copies sold, in July 1989.
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